The trailer for DC’s “Joker: Folie à Deux” has made a significant impact, garnering impressive viewership numbers and generating anticipation for the sequel. Joaquin Phoenix returns as Arthur Fleck, joined by Lady Gaga in the role of Harley Quinn, under the direction of Todd Phillips.
The trailer’s launch was a massive success, attracting 167 million viewers within its first 24 hours and achieving substantial social media engagement. The teaser debuted at Warner Bros.’s CinemaCon presentation and quickly became a sensation online, fueled by Lady Gaga’s vast social media following of 150 million.
Notably, the trailer’s performance surpassed that of the first Barbie trailer, signaling strong potential for box office success similar to Warner Bros.’s previous hit. “Joker: Folie à Deux” aims to build on the success of its predecessor, which grossed over $1 billion worldwide.
In the realm of trailer debuts for studio tentpoles, “Joker: Folie à Deux” outperformed several notable releases, including “Kingdom of the Planet of the Apes” and Pixar’s “Inside Out 2,” establishing itself as a major contender.
Director Todd Phillips clarified that the film, described as a jukebox musical set around Arkham Asylum, is not strictly a musical but incorporates music as an essential element. Phoenix’s return as the title character, for which he won an Oscar, alongside Lady Gaga’s addition to the cast, promises a compelling narrative.
With an ensemble cast featuring Zazie Beetz, Brendan Gleeson, Catherine Keener, and others, “Joker: Folie à Deux” is set to debut on October 4, exactly five years after the original film, and will be screened in Imax 70mm format. The trailer’s success indicates a strong start for the sequel and sets the stage for a highly anticipated theatrical release.